Want to bring the iconic shapes of the past back to life, adapting to the latest modern technology. The ALBA Optics team proudly stands behind athletes all over the world, with a profound respect for those who strive to improve their performance and realise their dreams. Focus on offering a design product that is beautiful and meets the highest performance standards possible. They share a passion for cycling culture, outdoor sport and nature. These values are celebrated through their designs, campaigns and collaborative community projects. Producing in Italy has always been a priority and a fundamental value to their business ethos.